The Best Free Marketing Tips For Your Business

In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is key, but which approach to take? The first thing that may pop into your mind is to send out e-mail blasts or hire a consultant. While these are good ideas, everyone's already doing the first, and the latter can be pricey. Besides, there are lots of things you can do on your own that are cheap or free.

So get creative! Use the Web and other resources at hand to try to rise above the fray.

Increase visibility in your community.

Join local organizations that provide business networking opportunities, or start your own. Do volunteer work for a large charity. You'd be surprised at the marketing support such activities can bring.

Participate in online marketing groups.

Search Twitter and other social-networking sites for groups meeting to discuss marketing.

For example, Understanding Marketing holds a chat and Q&A session on Twitter that focuses on small-business marketing. It's live each Tuesday from 8 to 9 p.m. eastern time. Search #smbiz on Tweetgrid.com.

Submit information to blogs.

Blog writers are always looking for content for their sites. Target appropriate ones and send them press releases or descriptive e-mails.

Reward existing customers.

Offer an exclusive incentive to your regular customers—only your regular customers. Notify them via e-mail or other contact methods, and direct them to an otherwise inaccessible page on your Web site where the offer appears.

Get your customers to bring in new customers.

Offer an incentive like a discount to customers who get a new customer to make a transaction with your business.

Spruce up your Web site.

Stale sites don't attract business. Fresh, frequently updated Web sites show your customers you're a vibrant and active business. Let users subscribe to get update notices, then update frequently.
Provide free, helpful information to your customers.

Such content should be related to your type of business and can include tips, hints, reviews, and other information that can help drive sales. For example, a business selling paint can provide a guide to selecting the best paint for different uses. Such informative content is often available from suppliers. Use it.

Offer your noncompeting business customers a link exchange.

A link exchange is much like a bulletin board at your business that holds your customers' business cards. The more links your business has to its Web site, the better your search engine placement, and the greater the number of people who see your business's links, the more will visit you.

Use downtime for marketing.

When times are slow, keep employees busy contacting customers. Create e-mail marketing documents your employees can send to individual customers. Personal contact with customers gets results. Mass e-mails are less effective and, given today's e-mail spam filters, may not be seen by many. Go for quality contacts rather than quantity.

Visit your own Web site frequently.

Look for ways it can be improved. Too often, small business Web sites load slowly, are poorly organized, and are difficult to navigate. Fix bottlenecks that impede customers and look for ways to get customers to act. Make sure all links work and lead to up-to-date content. Test campaigns with printable coupons and other incentives. For more tips, see our story "Build a Better Web Site."

Get active in the online community.

Encourage employees to do the same. Don't spam discussion forums or other social sites, but don't be afraid to use signature lines containing links to your Web site. Establish common-sense rules for yourself and your employees regarding these social-networking and discussion sites, and always strive to be positive and helpful on them.

Check out your suppliers' Web sites thoroughly.

Add links on your site to informative and helpful content on those sites. Many corporate sites offer instructional videos and other material that can inform your customers and lead them back to you, ready to do business.

Get a toll-free phone number.

It makes you look more professional and encourages business—and the fees aren't as high as you might think.

Launch a blog on your site and update it daily.

Nothing reads "I don't care" like a blog whose most recent entry is days old. Assign this task to employees who can write and spell—an illiterate blog is worse than no blog at all. Introduce people to your company and its staff. Highlight products. Run contests and give away company swag. Announce specials and upcoming product-line changes. Establish a "customer-of-the-month" tradition and do regular write-ups. Surely there's something you can say to your customers daily.

Yes, use Facebook and Twitter.

Having a Facebook page may not earn you any new business, but not having one may cause customers to ask why you don't. Take some good pictures of your offices and your employees (unless you'd rather leave those details to your customers' imaginations), or, in some fashion, put a more human face on your company identity. Twitter is a young technology, and everyone's scrambling to figure out useful applications. In the meantime, let your customers at least follow you, and implement a strategy similar to what you're using in your blog. In 140 characters, that is.

Visit online marketing sites.

Good Marketing Ideas is an excellent site, with plenty of useful tips. The suggestions here cost little or nothing to implement, and will likely lead you to resources you might never have thought of on your own.
Never surrender.

Getting new and potential customers to notice you is an ongoing—and sometimes uphill—battle, and one you can't ever stop fighting. Pick a new idea every week or two and implement it, no matter how small it is. Call a meeting of employees, order a pizza for lunch, and brainstorm; offer an incentive for ideas you implement. Before long, your marketing might just pay off in new sales—and happier, more involved customers.

History of Motor Club of America

Motor Club of America or MCA for short has been in business for 86 years and has established itself as a well respected, and trusted company within that period of time with people all across the United States and Canada.

How can Motor Club of America benefit you? Read below:

Motor Club of America offers a wide variety of products and services to drivers, and non drivers throughout the United States and Canada ranging from roadside assistance, hospital emergency room benefits, travel assistance, hotel discounts, and much more.

MCA roadside assistance benefits consist of 24/7 "sign and go" dispatch with towing up to 100 miles to the destination of choice and up to $100 reimbursement cost covering automobiles, trucks, rv's, motorcycles, boats,and livestock trailers.

Motor Club of America will also provide "travel assistance" reimbursement up to $500 for local accidents that will help with car rental cost, and for accidents more than 50 miles from a covered members home, MCA will reimburse with lodging, meals, and transportation.

The MCA membership offers planning, and travel reservations with detailed routing, maps, airline reservations, and hotel information and discounts.The Motor Club of America membership card will also serve as a $500 cash bond when a covered member is involved in traffic violations. Membership also includes up to $25,000 bail bonds when charged with vehicular manslaughter, or negligent homicide.

MCA members can receive up to $2,000 for attorney fees when charged with vehicular manslaughter, or negligent homicide arising from a covered accident. Covered MCA members also receive up to $1,000 for attorney fees for accidents and vehicle damages.

Even theft is covered with a Motor Club of America membership which includes up to $5,000 leading to the arrests and conviction of the thief.

Motor Club of America members can rest assured that MCA will provide up to $1,000 in credit card protection when a covered members credit cards are lost or stolen.

MCA - Motor Club of America provides discounts on prescription drugs, dental, and vision care. Members are also covered for hospital emergency room care resulting from accidents at home, work, or play. Membership with Motor Club of America will also provide up to $54,750 in daily hospital benefits.

There are so many more benefits provided with being a member of Motor Club of America that are simply too many to list in this limited press release, but when you visit the link at the very bottom of this PR you'll agree that MCA is by far the most comprehensive, and affordable trusted membership plan anywhere.

The Motor Club of America benefits don't end there. By becoming an MCA member privileges also include the Motor Club of America associate networking plan in conjunction with TVC Matrix corp.

The partnering of TVC Matrix and MCA "Motor Club of America" benefits each member/associates with an unprecedented compensation plan that is taking the network marketing community by storm.

Obtaining FULL Motor Club of America "MCA" benefits along with becoming an MCA business associate can provide earning potential for anyone, from stay at home mom and dads, students, senior citizens, retirees, p/t and f/t working adults, and professional network marketers alike.

It only cost $40 (first 2 months prepaid membership) to become a "Total Security Member" with Motor Club of America, and $19.95 per month thereafter. Now the compensation plan offered by Motor Club of America is by far the most lucrative above any within the industry.

To give you just a brief example of the MCA compensation plan look below:

For 1-5 memberships sold per week for only $40 an MCA associate/member will receive an $80 compensation check every week via UPS or direct deposit, which means that even with 1 $40 "Total Security Membership Package" sale per week anyone can easily earn an extra $80 per week or $4,160 per year by simply sharing Motor Club of America's trusted products, and services.

To learn more about the Motor Club of America products, services, and lucrative associate program follow the link below:

http://getcoveredwithmca.tk

Also watch this brief video presentation below:

http://youtu.be/21TzxD82U1g

MCA vs. AAA

Not only are we better than AAA we have an amazing business opportunity. For more info free to get in contact with me on my website.